IVet Adds Specific Brand To Its Product Offerings

New brand added to IVet as it expands it’s product selection.

iVet LLC of Kansas City, Mo., has agreed to manufacture and distribute Dechra Pharmaceuticals PLC’s Specific brand therapeutic diets for dogs and cats in North America.

The brand has been distributed throughout Europe exclusively to veterinarians for more than 30 years where it has done very well, according to iVet Marketing Manager Dave Geier, adding that iVet has the experience and sales force to help the brand do well in North America.

“We also do our own manufacturing,” Geier said. “We can make any food with any formula.”

iVet also manufacturers a line of veterinary exclusive dog and cat foods for health maintenance under the iVet Professional Formulas Healthy Gourmet brand and Healthy Rewards.

“We are extremely pleased with this partnership with Dechra and the addition of proven therapeutic products to our line of Health Maintenance foods,” said Eric Matson, iVet business manager. “As with our current line, we can now become an even more valuable resource for veterinarians with a cost effective solution to help manage a variety of medical conditions.”

The Specific brand of therapeutic diets will be available to veterinarians in early March.

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