Venture capital firm DermaZoo of Boca Raton, Fla., acquired the veterinary division of MedRx, which will be rebranded as a new company called OtoVet-USA, the company reported today.
OtoVet-USA will continue the MedRx veterinary division’s specialization in video-otoscopy technology for animals. The new company will display its products under the OtoVet-USA brand next week at the Central Veterinary Conference (CVC) in Kansas City.
OtoVet-USA CEO Steven Melman, VMD, spearheaded the acquisition and said the new company will focus on a “service first” approach for customers through continuing education, webinars and seminars. Veterinarians including Lou Gotthelf, DVM, and Jessica Melman, VMD, will provide technical support to OtoVet customers. Dr. Gotthelf, long associated with MedRx, will continue to conduct seminars and wet labs and consult for the company, Dr. Melman said. Current MedRx veterinary customers will be offered new service contracts and all current equipment warranties will be honored, according to Dr. Melman. OtoVet-USA will also offer support through its website.
“It’s a natural extension, since we worked closely [with MedRx] for years, to buy their assets and present them in a new and improved way to the veterinary community,” said Melman, who founded pharmaceutical company DermaPet. DermaPet was acquired by Dechra last October.