Pet media and ecommerce company Pet360 Inc. acquired pet lifestyle network PetStyle LLC for an undisclosed sum, Pet360 reported today.
“The acquisition of PetStyle expands the depth of our video and article offerings beyond the No. 1 vet-approved health and wellness content available on petMD.com,” said Rose Hamilton, chief marketing officer of Pet360.
Pet360 operates petMD.com, PetFoodDirect.com, NationalPetPharmacy.com and DoggySpace.com.
PetStyle publishes lifestyle and entertainment articles on topics including pet-friendly vacation ideas, travel tips, celebrity gossip and pet horoscopes. The company also developed a Find a Local Shelter widget and produces original video programming through PetStyle TV, featuring celebrity profiles and backstage interviews.
“[The acquisition] furthers our capabilities to deliver truly unique, revenue generating solutions for advertisers and publishers,” said Brock Weatherup, CEO of Pet360. “In the months ahead, we will continue to add to our leading portfolio of resources and tools.”