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Purina Launches Preventive-Care Service For Vets

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Purina Launches Preventive-Care Service for VetsPurina, Idexx, Purina Preventive Care Service, preventive veterinary care, veterinary practicePurinaCare Insurance Services Inc., a subsidiary of Nestlé Purina PetCare Co., and Idexx Laboratories Inc. unveiled a preventive-care plan service for veterinary practices called Partners in Wellness, wherein PurinaCare and Idexx handle client billing and administrative tasks in exchange for a portion of the revenue from services rendered for participating clients.PurinaCare Insurance Services Inc., a subsidiary of Nestlé Purina PetCare Co., and Idexx Laboratories Inc. unveiled a preventive-care plan service for veterinary practices called Partners in Wellness, in which PurinaCare and Idexx handle client billing and administrative tasks in exchange for a portion of the revenue from services rendered for participating clients.newslinePurina Launches Preventive-Care Service for VetsPosted: April 19, 2012, 9:10 p.m. EDT

Purina preventive care service

PurinaCare Insurance Services Inc., a subsidiary of Nestlé Purina PetCare Co., and Idexx Laboratories Inc. unveiled a preventive-care plan service for veterinary practices called Partners in Wellness, wherein PurinaCare and Idexx handle client billing and administrative tasks in exchange for a portion of the revenue from services rendered for participating clients.

Through Partners in Wellness, clinics build customized preventive-care plans, and their clients can sign up for the plans on one-year contracts. Clients pay a $50 enrollment fee, of which half is reimbursed to the clinic. Partners in Wellness retains a 9 percent licensing and administration fee from clients’ monthly payments to cover credit card fees and costs associated with monthly payment collection, marketing, security of client information, software updates and technical support.

“According to the 2011 Bayer Veterinary Care Usage Study, the veterinary industry has experienced a steady decline in patient visits over the last 10 years, said Dr. David Goodnight, president and chief operating officer of PurinaCare Insurance. “Partners in Wellness enables veterinarians to create a preventive-care program for their clients. Routine exams, screenings and services are bundled into a simple, affordable monthly payment plan.”

<HOME>http://www.veterinarypracticenews.com/images/vpn-tab-image/vet-with-dog-and-girl-300px.jpg4/19/2012 6:20 PM

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