Ellens Technologies LLC, a veterinary software company, received a $10,000 grant from Arizona State University (ASU), the company reported. The grant is part of the Edson Student Entrepreneur Initiative, a privately funded business plan competition.
The company’s veterinary diagnostic application plan won over more than 250 Edson contest applicants. Jeremy Ellens, the company co-founder, says the grant will be used to complete development of the iPhone application with a projected August release date.
“We kept the details about the application vague as it is not released yet and don't want to rush anyone to market,” says Ellens, chief innovation officer at Ellens Technologies. “We are testing it in a focus group this July. We are going to release it for iPhone, iPad, and iTouch first. I don't have a cost yet but we will be releasing it most likely with a limited free trial.”
Ellens Technologies submitted a business plan to the Edson Student Entrepreneur Initiative outlining strategies for the development of their mobile veterinary application. After being selected as finalists, Ellens and Tim Johnsen, chief technology officer, pitched the application to a panel of judges. The grant recipients were judged on business plans and presentation.
“We are so excited and grateful to receive this funding,” Ellens says. “With this grant we can finish development on our vet application, which when used in practices can reduce errors and even more importantly save lives and time.”
The idea for the development of veterinary applications came from Brenda Ellens, DVM, and chief content officer at Ellens Technologies.