VPN Plus+ ExclusiveInside & Out: The Multi-Channel CommunicationJune 30, 2022When you’re tired of sharing your message that’s the moment it is just getting through to your audiences. People come to your practice with assumptions based on previous experiences. Set expectations with your team and your clients with constant consistent. This focus on messaging internally and externally will eliminate frustrations inside and out. During our session we will outline communication messaging, digital listen techniques and work through how to disseminate the same message to each audience across each channel online and off.
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Veterinary colleges praised for communication, fundraisingJuly 20, 2021The communication and advancement efforts of two veterinary colleges are being celebrated by the American Association of Veterinary Medical Colleges (AAVMC).
How infographics boost veterinary practices' public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren't clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you've seen them throughout your lifetime, you probably just didn't realize you were looking at one. One important infographic you likely encountered during your school years is the Periodic Table of Elements. Today, many businesses use infographics to share important information. They are ideal for the veterinary industry. Several of my Chicago-area clients used an infographic to help spread the word about the highly-contagious H3N2 Canine Influenza Virus when it first hit the United States in 2015. It was used by multiple veterinary clinics, local shelters, and news media, and was shared in print and via social media. It reached an estimated 100,000 people. This infographic was so popular that one of my colleagues discovered it at a local dog park. Someone, unknown to us, had likely come across the infographic …
