How therapeutic home-delivery programs can benefit your practiceMarch 11, 2019This is an exciting, but challenging time for small-animal veterinarians, as we help clients manage their pets' health in ways that were unavailable when I started practicing more than 30 years ago. Take nutrition, for example. New therapeutic diets are enabling us to manage a much broader spectrum of disorders than ever before. But advances don't stop there. Our multiple-location dermatology practice has found success using e-commerce to deliver therapeutic diets directly to pet owners' homes. This convenient and efficient system benefits our clinic, our clients, and the patients in our care. Why sign up for a home-delivery program? While I'm not an expert regarding such programs, I will share my experience with home delivery of therapeutic pet diets in the hope other veterinarians can benefit. It's no secret online pet food sales have grown dramatically in the last few years, especially as more people use e-tailers for their shopping needs. According to a 2017 article, e-commerce accounted for more than 18 percent of dog food sales and close to 13 percent of cat food sales. Further, Amazon's pet food sales increased 34 percent in the first half of 2018 compared to the first half of 2017, and retail …
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