Cats are taking over Times Square this springApril 12, 2019Cats will take the spotlight in Times Square this spring as part of a campaign to promote the love of cats. The International Cat Association (TICA), Winn Feline Foundation, and Dr. Elsey's Cat Products have joined together to create a feline billboard campaign that will be front and center in one of the world's busiest pedestrian areas. The initiative runs until June 30. TICA has celebrated the welfare of cats since its start in 1979. Currently, it is made up of more than 8,000 cat lovers in 104 countries. The Winn Feline Foundation has been supporting and funding feline research since 1968. More than $6 million has been given to researchers working toward a better understanding of diseases, treatments, and cures for feline health conditions. Dr. Elsey's creates various cat products. The company will be in New York from April 22 to May 15 to host the first Power of Purrsuasion pop-up event at Meow Parlour.
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Take Your Cat to the Vet Day gains celebrity supportAugust 8, 2018Veterinarians across the U.S. might see more cats in their clinics in coming weeks, thanks in part to a campaign launched by Royal Canin that is being promoted by actor Ian Somerhalder. Take Your Cat to the Vet Day aims to improve the healthcare of cats across the country by encouraging owners to schedule regular veterinary checkups for their feline companions. The initiative, supported by the American Association of Feline Practitioners, the International Cat Association, CATalyst Council, and the Cat Fanciers' Association, hopes to increase visibility of cats in veterinary clinic by dispelling widespread assumptions about feline health. Research from Royal Canin found 53 percent of owners whose cats have not seen their veterinarian in the past 12 months said they did not take their pet to the clinic because they "did not think it was necessary." However, annual veterinary checkups are vital for early identification and treatment of illness and disease. "Regular feline veterinary care is crucial for the health and happiness of your cat," said Catherine Lenox, DVM, DACVN, Royal Canin scientific affairs manager. "Just like dogs, cats need to see the veterinarian on a regular basis for wellness exams, not only when there's a serious medical need." …
