VPN Plus+ ExclusiveHow to service a mixed-demographic clienteleOctober 1, 2020 It should go without saying, not all veterinary practices are alike. Not all regions of the country are alike. Not all communities are homogeneous. Not all clients have unlimited resources to devote to the care of their pets. Yet, over the years, we have found ourselves frequently confronted with opinion pieces, written by practice management “experts” whose advice may be distilled down to one catchy phrase: “Charge what you’re worth.” Those of us …
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