What vet medicine can take out of a military playbookMarch 20, 2024Over the past decade or so I've witnessed the rising popularity of a practice style I've snarkily termed "frogmarched" vet care; To force (someone) to walk forward by holding and pinning their arms from behind. In its most effective manifestation, clients are shuttled through a scripted process involving rapid-fire assessments and minimal human interaction. The goal is to increase productivity and maximize profitability by minimizing time-consuming client-staff interactions. In this way, patients are attended more quickly, and clients' wait times are curtailed. Here is how it works in emergency care settings, where it is most often employed: Upon presentation, receptionists immediately convey basic client and patient details to triage technicians, who then assess the patient, confer with the attending veterinarian, devise a plan, present it to the client (via vet or tech), and provide an estimate (via reception or tech). Reception will collect payment or ensure a quick AMA kiss-off if the client is unable or unwilling to comply with the terms proposed. This way, clients are effectively vetted for financial enthusiasm and capacity up front with minimal in-person interaction, so the clinic avoids unduly expending limited space and personnel resources on less profitable cases. When deployed to perfection, this …
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