The dedicated referralist's handbookSeptember 24, 2018Want to know the secret to a win-win-win relationship among you, your clients, and your local ER or specialist? It should come as a surprise to no one that clear, unambiguous communication, mutual respect, and a principled approach to achieving what’s best for each individual patient is the key to healthy relationships between referrings (most of you), ERs and specialists (fewer of you), and our clients. Because it’s what’s best for our patients, after all.
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Make Facebook work for your clinicAugust 16, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform.
Overcome limiting beliefs about moneyAugust 14, 2018You probably have heard the statement “I’m not in it for the money” from team members—or you may have uttered it yourself. And you probably said it because you believed it, or, because for whatever reason, you thought someone else needed to hear it.
