VPN Plus+ ExclusivePreparing to launch your brand onlineDecember 8, 2022Whether you have been in business for years or are planning on debuting your new brand in 2023, there are steps you can take to prepare your brand for its online launch. Each brand is unique. Increasing awareness, reaching existing or new clients, and aligning with your business’s key performance indicators (KPIs) are all incentives for launching or relaunching your brand’s online presence.
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VPN Plus+ ExclusiveGaslighting: A Guide for Burning Your Practice Culture to the GroundNovember 30, 2022This session will discuss if gaslighting is happening within your practice and setting you and your team up for failure. It will talk about how different gaslighting behaviors can create toxicity in the workplace. No matter how much you pay your team members, they won’t stick around with a toxic culture. Our teams are more aware than ever that they are more willing to take a cut in pay or have no pay at all than work in a toxic environment. Listen as Rhonda dives into specific examples of gaslighting in the practice that we are so used to seeing that we don’t even realize it is gaslighting.
Knowing your limit and working within itOctober 6, 2022Toxic environments do not just “happen.” They do not just blow in with the season like hay fever and cause everyone in their path to have stuffy heads, irritability, and contagiously bad attitudes. No, toxic environments are grown and nurtured—mostly from neglect. Veterinary teams are comprised of individuals; we might neglect to address issues at the root of our emotions until we feel ready to explode. Toxic environments thrive where boundaries are not found.
How to dodge cancel culture with an effective digital presenceSeptember 21, 2022The digital footprint we leave online leaves lasting effects. Our digital footprints follow us, and with consideration, we can use this valuable social proofing tool to successfully share your practice’s values and services with the world. There are a few pitfalls to be mindful of when having a business online digital social presence, as well as a personal one.
VPN Plus+ ExclusiveZero Stars, Do Not Recommend: Handling Negative Reviews OnlineSeptember 16, 2022In this session: Rhonda Bell will cover practical ways to set up a review response management system and triage protocol for your reviews, and then help outline how to handle different types of negative reviews online.
VPN Plus+ ExclusiveWhy isn't mental health first-aid training mandated for veterinary leaders?September 7, 2022Even if mental health first-aid wasn’t nationally mandated training, what if each practice adopted and mandated it for themselves?
VPN Plus+ ExclusivePowerful Client Communication Through Social MediaJune 24, 2022Rhonda Bell, CVPM, CCFP, addresses how client communication is more vital than ever before but also more restricted than ever. Sharing positive news and ideas is challenging right now. Where do you begin? How do you have great communication with clients when face to face dialogue is not possible for so many? This is a great opportunity to use your practice social media platforms to communicate with clients.
Five signs your team is quietly quittingJune 21, 2022Things are changing in the clinic, and many of our best employees are preparing to leave.
Why do veterinary professionals feel the need to take on side gigs?May 26, 2022Side hustles, part-time jobs, side gigs, and second (or third) jobs are as varied as the people in veterinary medicine. Why do people think they need side hustles?
How to handle negative online reviewsApril 11, 2022Reviews are a powerful tool in the business world. They can be gifts our clients offer to help in our efforts to reach a wider audience.
