VPN Plus+ ExclusiveSelling is not a dirty wordAugust 13, 2026I’m not suggesting you try to sell everything to everyone. Doing so is irrational, unethical, illegal, and certainly immoral. Rather, you should look at your sales interactions with clients as a chance to improve the pet’s care, as well as the bottom line of your business. Viewing selling as a positive interaction where all parties win is the goal.
Education Center - SponsoredIntegrating Therapeutic Nutrition for Chronic Allergiesby • Hill's Pet NutritionIntended for veterinary audiences
VPN Plus+ ExclusiveNew approach to old petsJune 26, 2026The older arthritic pet may have a bad day or two, which necessitates a few doses of an NSAID to make the day more comfortable. In many cases, these types of disorders can be easily managed with natural therapies. This reduces the cost of medications, follow-up testing, and the risk of harm to body organs and systems that may occur with chronic drug use.
VPN Plus+ ExclusiveSupplemental insight on melatoninOctober 4, 2024It is important for doctors to have a basic knowledge of natural supplements (or at least have a colleague to whom they can refer for help in this area). With these thoughts in mind, I want to share some basic information about melatonin, a supplement clients often inquire about (likely because many of them are taking it, as well).
VPN Plus+ ExclusiveHow to make your lab work for youJuly 25, 2024Laboratory testing, when combined with a thorough history and proper physical examination, contributes to forming a correct diagnosis. This improves medical care for the patient as we are treating a known (proper diagnosis) versus an unknown (suspected diagnosis or simply clinical signs and symptoms,) and easily increases practice profitability without the need to simply try to find ways to “increase the bill.”
VPN Plus+ ExclusiveSeeing the light in selling to 'the dark side'March 29, 2024Four years ago, I did something that surprised me—I sold my practice to “the dark side,” a veterinary corporation. I never intended to do this, as I had heard so many negative comments about the problems of selling to the corporate world. Below are details about my journey that include issues I’ve never heard anyone else share about selling a practice to a corporation and continuing to work for the purchaser.
