How vets play a role in pet supplement market growthJuly 24, 2017Pet supplements are a lucrative part of the U.S. pet industry, racking up hundreds of millions of dollars in retail sales while helping to keep the “pets as family” trend at the forefront of the public consciousness via products that often mimic human fare.
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What you need to know about omega-3 fatty acid supplements for horsesOctober 17, 2016Some say beauty is only skin deep, and that beauty is in the eye of the beholder. But what horse lover doesn’t notice (and perhaps drool a little) when confronted with another horse on the course with way healthier skin than their own horse’s and a coat so dazzling it's nearly blinding?
Avoid supplement surprisesApril 13, 2016Industry analysts estimate that the size of the U.S. dietary supplement industry on the human side has grown to somewhere between $12 billion and $37 billion annually.1 While demand has increased steadily across the globe, so has competition between companies, prompting some to consider cost-cutting opportunities that can compromise quality and, once discovered, erode consumer confidence.
