Why your front-desk team sucksMarch 13, 2019Do you remember the first time you told a pet owner her dog was dying? You were sweating bullets, struggling to find the right words, and tried your best to be honest and compassionate. I'm going to have a similar conversation with you. Your front-desk team is in critical condition. If you don't resuscitate your employees, client relationships will die. Every client interaction begins and ends with your client-care team. From the phone call to book an exam to collecting payment at checkout, your front-office staff impacts your hospital's revenue and client relationships. Here are your team's ailments and how to cure them: 1)They don't know your standards of care. As a mystery caller, I explained I had recently moved from another state and received an email from my previous veterinarian that my dog was due for a checkup. I asked which vaccines would be needed in our new community and the cost. The employee replied, "The shots are always up to you, but we usually do leptospirosis, distemper, rabies, and bordetella." Describe core vaccines with confidence, rather than "shots are up to you." Miscommunication of basic medical information is commonplace. In another call about a 16-week-old kitten, …
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Remember these 5 things about veterinary clientsMay 23, 2016Even after being in the field for one short year, it can be difficult to remember what it is like to be a veterinary client.
