Veterinary medicine is entering a different phase of growth. The broader economy is improving, but consumers are still cautious; veterinary visits remain under pressure, and practices cannot rely on pricing the way they have in recent years. In this live session, veterinary economist Matt Salois, PhD, will look at what is happening in the U.S. economy, what the latest veterinary market data are telling us, and what it means for practices heading into 2027. He will introduce a simple framework for thinking about growth: Capacity × Utilization × Client Value. From there, the discussion will focus on the practical drivers behind each part of the equation, including productivity, workflow, technology, care acceptance, retention, convenience, and trust. The goal is to help practices think more clearly about where growth will come from next and what they can do now to prepare for it.
