Vet care payment plan provider fetches $35M in funding

“Care now, pay later” is the motto of a pet-focused financial technology company that just scored $35 million in Series C funding.

Founded in 2016, Scratch Financial aims to assist pet owners in covering the cost of pet care, as well as help veterinary health providers grow revenues and reduce accounts receivable. The Pasadena, Calif.-based company says it will use the latest finances to accelerate its development of new technology designed to help medical providers connect with their clients and manage the end-to-end patient experience.

Since its launch, Scratch’s payment and financing tools have been introduced in more than 10,000 practices across the U.S. and Canada.

“Financial inclusion has always been a goal for our company—helping connect more people with transparent and personalized financing options to get the care they need for themselves or their loved ones,” says Scratch’s co-founder and CEO, John Keatley. “This funding will be instrumental in helping us create new products to redefine the end-to-end patient experience.”

The round was led by Norwest Venture Partners, with participation from Alumni Ventures, Companion Fund, Struck Capital, SWS Venture Capital, TTV Capital, and others, Scratch reports.