Honorable Mentions Nutrition & Wellness category: Therapeutic Rx Fresh Frozen Dog Food Launched by JustFoodForDogs in 2012 The JustFoodForDogs Therapeutic Rx line is a portfolio of fresh, 100 percent human-grade diets formulated by board-certified veterinary specialists to support dogs managing serious health conditions. The five therapeutic Rx diets are tailored to meet the nutritional requirements for dogs with specific medical conditions and are prescribed based on individual patient needs. Recipes include Digestive Care, Renal Low Protein, Hepatic Low Fat, Metabolic + Weight Control, and Critical Care. Best New Product and Diagnostics & Imaging categories: MyVet Table i72+ Launched by MyVet Imaging in 2025 MyVet i72+ X-ray table is a revolutionary design that delivers silent elevation to provide comfort and stability for the patient. The MyVet X-ray table is a cost-effective and workflow-efficient approach to veterinary digital radiographic imaging for your practice. Consistent, precise, and reliable X-ray output Innovative Virtual Grid enhances image clarity and reduces the radiation dose by 30 percent Motorized elevating tabletop Premium collimator with integrated exposure preset Standard 120V power outlet installation Practice Technology & Software category: Otto Launched by Otto in 2015 Otto is the all-in-one communication platform that turns clinic data into action. The solution helps clinics automate client communication, activate client education and compliance programs, and use AI to surface insights, route follow-up, and close care gaps. By connecting data, outreach, workflow automation, and reporting on a single platform, Otto helps teams deliver more proactive, personalized care. Clinics using Otto have seen up to 200 hours saved per month, up to 50 percent fewer no-shows, up to 40 percent higher Rx sales, a 66 percent faster intake process, and $800-900 recouped per month through lapsed client campaigns. Clinical Equipment & Instruments: VetFlex ICU Oxygen Cage Pro Duo Photo courtesy VetFlex Launched by VetFlex in 2024 VetFlex is redefining veterinary critical care with the VetFlex ICU, the soda lime-free oxygen cage built for patient safety and clinic efficiency. Real-time CO2 and O2 monitoring pairs with whisper-quiet operation to keep patients calm and vitals visible at a glance, while advanced ion sterilization continuously eliminates up to 99 percent of airborne bacteria and viruses. Built from medical-grade stainless steel with tempered glass viewing doors, the ICU’s modular construction lets components be repaired or upgraded without replacing the whole machine. A built-in 30-minute backup battery keeps care running through outages, backed by an industry-leading two-year warranty and white-glove customer support.
