During VMX 2026, which will take place January 17-21, 2026, at the Orange County Convention Center in Orlando, VETTY Awards winners will be recognized within the Expo Hall, one of the largest trade shows in the animal health care industry. Pictured above is the tradeshow booth from VMX 2025. Photo courtesy NAVC The North American Veterinary Community (NAVC) has announced the winners of the 2025 VETTY Awards, an international program recognizing marketing work across the animal health care industry. Winners will be recognized during VMX 2026, scheduled for Jan. 17–21 at the Orange County Convention Center in Orlando, Fla., within the VMX Expo Hall. “Each year, the VETTY Awards honors the top marketing champions in animal health care, and this year was no exception,” said NAVC CEO Gene O’Neill. “Like athletic champions who separate themselves by fractions of a second, these winners excelled where it mattered most — precision, creativity, and results — with stellar campaigns across all channels. NAVC is proud to celebrate their work and impact on our industry.” Submissions were received from nonprofit and for-profit organizations worldwide and evaluated by a panel of creative marketing leaders. The 2025 VETTY Awards Grand Prize Winners include: BEST IN SHOW (FOR PROFIT) AWARD: "Galliprant - Playing with Fire" by Elanco Animal Healthand BarkleyOKRP. Category: Campaign - B2B/Trade. BEST IN SHOW (NONPROFIT) AWARD: "KC Animal Health Corridor WORKFORCE Campaign" by Animal Health Corridorand JNA Advertising. Category: Campaign - New Product, Program or Service Launch. LARGE ANIMAL AWARD: "Vence Digital" by Merck Animal Healthand FWD People. Category: Large Animal Digital. JUDGES' AWARDS: "2025 NexGard PLUS & NexGard COMBO Gard Yard" by Boehringer Ingelheim& Shepherd Agency. Category: Tradeshow Experience. "The Equine Ophthalmology Program" by The Equine Practice Companyand Brown Fox Media. Category: Large Animal Video. "Zoetis Cerenia 'Leave Mo Behind' Campaign" by Zoetisand FWD People. Category: Campaign - Consumer. NAVC SPOTLIGHT AWARD: "Pro Plan Veterinary Support Mission" by Purina® Pro Plan® Veterinaryand Checkmark. Category: Campaign – New Product, Program or Service Launch. To view a complete list of winners, visit TheVETTYs.com/winners/2025-winners.
