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AKC Updates Website, Logo

The American Kennel Club’s new website is optimized for mobile devices.

The American Kennel Club gave itself a visual face-lift.

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Staying current with technology, the 130-year-old American Kennel Club has launched a redesigned website along with what the registrar of purebred dogs describes as a streamlined, modern logo.

The New York-based AKC contracted with the design firm Makeable to plan and build the new website, which is optimized for mobile devices and features greater functionality on all breed pages, the organization reported.

“We spent more than a year immersed in research and discovery to ensure we presented a redesigned platform that would not only serve the members of our sport, but also the millions of dog owners around the country,” said AKC President and CEO Dennis Sprung.

He called the website—www.AKC.org—“progressive and inclusive while also staying true to our heritage.”

Besides maintaining an expansive log of purebred dogs, AKC advocates for canine health, oversees more than 5,000 clubs and affiliated organizations, and maintains rules and regulations governing competitions such as breed shows and agility events.

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