As part of their The Alliance for Healthier Pets—Obesity and Awareness and Prevention Program, the American Veterinary Medical Association and Hill’s Pet Nutrition Inc. have produced a video public service announcement designed to raise awareness of pet obesity among pet owners. The 30-second spot, titled “The Scale,” informs pet owners that even a few extra pounds on their pet could lead to diabetes, arthritis or heart disease and encourages them to visit a veterinarian. It also encourages viewers to visit the website that promotes Hill’s, pet fitness and the alliance. The Alliance distributed the PSA to about 800 broadcast and 500 cable stations, beginning in March. It expects the spot will run more than 100,000 times and generate more than 500 million audience impressions, thereby driving more pet owners to make veterinary appointments to discuss obesity prevention and eradication. <HOME>
