Rethinking Our Approach to Canine OA: Treating synovial inflammationOctober 1, 2025It’s time to reframe arthritis not just as a painful condition, but as a disease of rampant synovial inflammation. In adopting a proactive treatment strategy that is aimed at modulating the inflammatory process, veterinarians can now provide more effective, long-term care.
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Where next for point-of-care diagnostics?September 1, 2025Point-of-care diagnostics are rapidly evolving. Complete blood counts and cytology evaluations are no longer confined to reference laboratories – veterinarians can now run these tests in clinic, with artificial intelligence-powered tools. This shift is bringing expert-level care to general practice, streamlining workflows and driving better patient care. Hear from Zoetis leaders on how point-of-care diagnostic technologies are transforming veterinary practice, helping to empower teams, broaden access to care, and improving patient outcomes.
A Simpler Way to Support Clients — And Your Bottom LineAugust 11, 2025How Paw Prosper Rewards is Changing the Way Professionals Recommend Products
A "new frontier" for in-clinic veterinary cancer screeningJuly 7, 2025Cancer screening can be a stressful time for clients. However, deep learning artificial intelligence (AI) is changing the game for cytology. AI Masses – a new addition to Zoetis’s Vetscan Imagyst® platform – offers veterinarians analysis of potentially cancerous cells at the point of care, for more timely and individualized diagnosis and treatment.
A New Way Forward in Canine Osteoarthritis: Targeting Pain and Inflammation at Its SourceJuly 1, 2025The traditional approach to canine osteoarthritis (OA) has largely focused on treatments such as NSAIDs, joint supplements, stem cell, PRP, and anti-nerve growth factor (anti-NGF) injections. This raises a critical question: What if we could do more than manage symptoms? What if we could target the inflammation driving the disease?
Cytology Unleashed: The AI AdvantageJune 5, 2025Advances in artificial intelligence (AI) are having a notable impact on the veterinary industry, rapidly advancing the field of diagnostics and addressing challenges faced within cytology.
Vector-Borne Disease Pathogens, Climate Change, and One HealthMay 1, 2025To help veterinary professionals better understand the relationship between climate change, VBD pathogen proliferation, and the diagnostic solutions available for detection, Drs. Michelle and Graham answer your pressing clinical questions.
Test Match: Two Anti-Itch Drugs Face OffMay 1, 2025Reducing pruritis is critical to enhancing quality of life for both patients and their people, hence the ongoing search for effective treatments. Ilunocitinib, a recently FDA-approved Janus kinase inhibitor, gave a powerful performance in a head-to-head match-up with Apoquel®.
Feline heartworm diagnostic testingMarch 1, 2025Understanding the new American Heartworm Society guidelines, why and when to screen cats for heartworm infection.
What's new for in-clinic hematology?January 24, 2025Advancements in diagnostics provide greater opportunities to predict, prevent, diagnose and treat animal illnesses, more quickly, accurately and reliably. In hematology, new AI-powered technologies can help to elevate patient care and streamline workflows – driving meaningful change in the veterinary practice.