VPN Plus+ ExclusiveTech Talk: 90-day playbook to change your practiceOctober 23, 2025By Beckie Mossor, MPA, RVTKeep tests “small, reversible, and observable.” As teams become more flexible with change, it may be successful to run two micro-experiments to examine potential solutions. This also helps teams become critical of assessing what works as much as what does not.
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Applying neuroscience principles to recruitment and onboardingOctober 21, 2025Engage top talent by telling your practice’s story—share your mission, patient successes, community impact, and growth opportunities.
VPN Plus+ ExclusiveYou may think you are 'just' an assistant, but you are a leaderOctober 14, 2025If you think your role is too small, too behind the scenes, too under the radar to matter, you are wrong. The people you serve don’t see your title. They feel your presence. The pets you handle don’t care about your name badge. They remember how you treated them. The teammates around you aren’t inspired by your job description. They’re inspired by your attitude.
Should you implement credit card surcharges?October 14, 2025Should your practice add a credit card surcharge? In her latest column, Wendy S. Myers breaks down what to consider before passing fees on to clients.
Practicing nonviolent communicationOctober 8, 2025Ever dealt with clients throwing tantrums in the clinic? Check out how you can effectively approach them and neutralize their behavior, and, ultimately, stay on track with your goal to deliver the best patient care possible.
Expanding your practice? A guide to brand design consistencyOctober 7, 2025Successfully branding a new veterinary clinic is about more than just aesthetics; it is about creating a cohesive, welcoming environment that reflects your practice’s values and builds trust with every client who walks through the door.
VPN Plus+ ExclusiveEmpowering collaborative conversations for a better practiceSeptember 24, 2025Rather than a single “gold standard” treatment plan that’s typically more expensive, it’s helpful to offer clients a continuum of options, ranging from essential, lower-cost interventions to more advanced diagnostics and treatments. It’s not about compromising care; it’s about meeting clients where they are, engaging in transparent communication, and making informed, shared decisions.
VPN Plus+ ExclusiveFrom Marlboro Men to Barbie pink: the gender flip in vet medSeptember 17, 2025By Patty Khuly, VMD, MBAWe all know it’s true: Some clients won’t take advice from women the same way they would from men. Within the profession, gender balance might even help alleviate burnout: With more diverse problem-solving approaches, team dynamics improve, and everyone’s burden gets lifted.
Rethinking your client communication skills and stylesSeptember 12, 2025Learn how thoughtful flexibility in the way we exchange information with pet parents may improve the veterinarian-client relationship and, ultimately, patient outcomes.
5 tips to create a more inviting waiting roomSeptember 12, 2025Here are tips from architects with experience designing veterinary clinics on how to create a functional, comfortable, and attractive waiting room, whether you are building a new facility from the ground up or remodeling an existing space.
