Make Facebook work for your clinicAugust 16, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform.
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Three types of veterinary clients you may want to fireAugust 14, 2018You seek mutually respectful relationships with your clients, but let’s be honest: Some pet owners are jerks. Meet three clients you want to fire and learn solutions to tame their bad behaviors.
Overcome limiting beliefs about moneyAugust 14, 2018You probably have heard the statement “I’m not in it for the money” from team members—or you may have uttered it yourself. And you probably said it because you believed it, or, because for whatever reason, you thought someone else needed to hear it.
Why mastering soft skills equals success in the veterinary fieldAugust 14, 2018In veterinary school, students learn hard skills, the tangible, technical assets that allow us to perform our jobs. Mastery of these skills is vital, but so is developing a complementary set of skills: soft skills.
It's in your head, and the outside seems so distantAugust 13, 2018Not so long ago, I visited a most amazing veterinary hospital. It is an architectural beauty filled with an amazing team of people with cooperation and can-do-ism coursing through their veins. (At this highly successful practice embracing Fear Free principles, I witnessed firsthand radiant happiness on the faces of pets, pet owners, practitioners, and the practice team.) When the team asked me to pose for a photograph with them in the lobby, I had no idea that the veterinarian standing next to me, one of the founding partners in his 40s, was suffering from depression.
Client checklist: Controlling canine influenza virusAugust 10, 2018With summer underway, plenty of dogs are enjoying fun in the sun with their canine companions, play-fighting and sharing water bowls. Of course, accompanying summer vacation is the increased risk of infectious diseases and other illness. Canine influenza virus (CIV) is at an all-time high this year, with reported cases in at least 46 states. As such, it is more important than ever for veterinarians to warn their clients of some of the tell-tale signs of the illness. Here are some suggestions for helping clients protect their pets from illness year-round, courtesy of Zoetis. Identifying clinical signs Symptoms of CIV are similar to those of other bacterial and viral causes associated with Canine Infectious Respiratory Disease (CIRD). Much like humans, signs of the virus often vary from dog to dog and can last for several weeks. Some symptoms to look out for include: Reduced appetite High fever Cough Runny nose Lethargy Additionally, CIV has no seasonality, so owners should keep an eye out for these symptoms throughout the year; however, it is especially important to keep watch during the summer when dogs tend to spend more time outdoors, socializing with other dogs. Considering treatment options If an owner suspects …
New-mover marketing makes a lasting bottom-line impactAugust 6, 2018Pursuing the entrepreneurial dream of small business ownership is a challenging but rewarding endeavor, particularly in the veterinary industry. Inevitably, there will be speed bumps along the path to success, not the least of which is attracting new clients. One of the best ways to gain the attention of potential customers is to capitalize on new movers. Successfully implementing new-mover marketing campaigns can make a notable difference in a veterinary clinic's long-term success. New-mover marketing professionals partner with local businesses to create an enticing welcome package for new movers. As a family settles into a new home, they will find a convenient collection of special offers delivered right to their door that encourage the family to patronize local businesses. Even in today's increasingly technological world, marketing offers for new movers that are delivered directly to mailboxes consistently outperform email and mobile offers. Market trends indicate Americans are on the move More than 40 million Americans will move this year alone, and one in three renters move at least once each year. Today's economy is quite robust—meaning companies are hiring and people are frequently moving to pursue new job opportunities. Boomerang buyers also are coming out in full force. Those …
What's the deal with CBD?July 16, 2018Perplexed or annoyed by the consideration of medical marijuana in veterinary medicine? I was. As a veterinarian who finds controlled substances a total pain to manage, I was put out by the prospect of one more item I had to oversee meticulously.
Will death do you part?July 7, 2018There’s an underlying expectation among pet owners that veterinarians understand the human-animal bond is everlasting. As such, how a veterinarian handles this end-of-life process can determine the client’s future relationship with the practice.
Are small-town clinics on the way out?July 6, 2018Veterinary practice ownership, like the continental drift, is gradually moving and shifting across our time. The trend now points toward increased corporate ownership and practice consolidators, whereas previously there were more private, solo-owned practices.
