VPN Plus+ ExclusiveSelling services without being a used car salespersonAugust 1, 2024By Patty Khuly, VMD, MBAUsed car salespeople get a bad rap. We all know they are just trying to make a living, but that does not keep almost every young veterinarian from invoking this simile when faced with the prospect of proposing expensive pet care. They find it hard to shake the feeling price may determine whether a patient lives or dies—we all do.
SPONSORED CONTENTAre Your Patients Fully Protected?Fleas, ticks, heartworms, and intestinal parasites—dogs face multiple threats. See how a multi-parasite approach can offer your patients a broad range of protection. + Learn More
FTC noncompete ban: A vet's perspectiveJuly 30, 2024Veterinarians can now freely transition between employers or start their own practices without the fear of legal repercussions. This change opens a range of career opportunities, including full-time roles, part-time engagements, and gig work.
The Lighter Side: "Always a new day"July 24, 2024This is a monthly cartoon feature that highlights the humorous and light-hearted perspectives in the world of animals and veterinary care.
Spectrum of care: The business case for improving access to veterinary medicineJuly 24, 2024When spectrum of care is practiced, veterinarians offer a range of diagnostic and treatment options that vary in their expense, invasiveness, and intensity. Ultimately, this style of practice offers a way to serve more patients and clients by offering some level of care instead of an all-or-nothing approach.
Why your practice needs to be cyber safeJuly 19, 2024A little knowledge and training, plus the right technology and practice policies, can help veterinary practices enhance their cybersecurity and stay one step ahead of cyber criminals.
Why do vets increasingly shun practice ownership?July 8, 2024There are so many powers in play (educational, generational, familial, and geographical factors, etc.), but columnist, Dr. Patty Khuly lists top four she considers as the most daunting stumbling blocks to practice ownership.
Improving heartworm preventative complianceJuly 8, 2024Clients must understand the need and urgency for heartworm preventatives. Here are eight steps your team can take to sell more doses and get clients to give them.
Leveraging health certificates in order to help drive practice revenueJuly 7, 2024When practice owners think of attracting new patients, they often look to paid marketing advertisements; however, an often-overlooked strategy is practice differentiation through expanded service offerings.
Adding fun to vet visits with trivial tidbitsJuly 5, 2024Here are five fun facts you may not know that you can share with clients, team members, or in your marketing efforts.
How can the FTC ruling on noncompetes impact vet med?June 24, 2024The noncompetes ruling aims to enhance worker mobility, promote fair competition, and spur innovation, but its impact on the veterinary industry warrants a closer examination.
