10 ways to make your vet practice's website shineFebruary 20, 2017We have become ADD web users. We want instant results. We demand instant page uploads. It’s getting increasingly difficult to capture an audience for more than three seconds.
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How to talk about end-of-life care for petsFebruary 13, 2017Helping a client decide when it is time to euthanize their pet may appear to be straightforward. As medical professionals, we often view end-of-life cases from a purely clinical standpoint, but we may not take into account many nonmedical factors such as emotions, social issues, financial pressures or physical limitations.
10 promises and predictions for 2017 for veterinariansFebruary 7, 2017By Patty Khuly, VMD, MBA Have you scribbled out your list of resolutions for the new year? Whether you have dutifully thumb-tapped a detailed list into Evernote or barely managed a mental one-liner, you're likely to have brooded over a thing or two you hope to improve on in 2017. And if you're in the all-consuming vet biz, at least one resolution impacts your professional life, too. 1. Seek Out More Stress-Relieving Services Whether you've concluded that you need mental health services and haven't made that appointment yet, or you simply need more you time to recover from life as we currently know it, there are plenty of realistic solutions to the stress that assails you. This year, hot yoga classes and cheap Asian massages are high on my professional services list. 2. Get Away More I'll log more flying miles than usual this year. The more the better. (And the farther the better.) In lieu of remodeling my house—it's not falling down yet—this year I'll be headed to Hawaii, Ecuador and Birmingham, England. (For conferences, I swear.) Whether it's camping in your local state forest or spending a month in …
7 low- or no-cost marketing strategies for your vet practiceFebruary 2, 2017Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it.
How to operate a first-class veterinary practiceFebruary 1, 2017Listening to the on-hold phone messages, you would think that every practice offers the best patient care and state-of-the-art equipment. Yet we all know that reality is slightly different.
Why a lack of focus can ruin communication in the vet practiceFebruary 1, 2017A client is explaining her dog Crazy Doodle’s latest antics, which led to today’s visit for stitches. You nod and type detailed notes into the electronic medical record as the pet owner shares her story.
How do you feel about telemedicine? The AVMA wants to knowJanuary 24, 2017How do you feel about telemedicine? The American Veterinary Medical Association (AVMA) wants to know. They have been investigating how telemedicine could work for the veterinary industry. They sent a report to their board of directors and are now asking veterinarians for their input.
Why VCA West Coast is one of the best-equipped hospitals in the nationJanuary 18, 2017When VCA All-Care Animal Referral Center needed a bigger home, it did what a lot of veterinary practices wish they could do: It supersized. The Southern California hospital moved out of cramped quarters this past fall to a former Staples store less than a mile away.
Why vets need to raise our voicesJanuary 13, 2017It probably shouldn’t be this way, but I get a headache every time I hear the phrase “veterinarian recommended.” It happens whether the words are attached to a pet owner educational initiative or being used to sell cheap, low-brow pet gadgets made by the millions in China.
13 ways to text your veterinary clientsJanuary 9, 2017Physicians and dentists have embraced texting as a strategy to improve patient care. A study of 3,000 chronically ill patients found that 68 percent took medications at home as directed by their physicians when they received text reminders, compared to 50 percent without texts.
