Cornell University College of Veterinary Medicine has named G. Leonard Johnson as assistant dean for marketing and communications. Johnson, who will take on the role in October, will provide overall strategic leadership and direction for the brand and marketing initiatives of the college and its enterprise operations. He will manage marketing activities, including outreach, events and business market research initiatives; lead and oversee media relations, communications, publications, web development, social media and digital presence; and direct delivery of executive-level communications support for the dean. The new position, according to Cornell, was created in part to guide the marketing and business development of the college’s growing enterprises. These include clinical services provided in the Cornell University Hospital for Animals, the Cornell University Veterinary Specialists and Cornell Ruffian Equine Specialists, as well as the Animal Health Diagnostic Center, which earn more than $40 in annual revenue. Johnson previously served as executive director of marketing at the University of Chicago Booth School of Business. Prior to that, he served as vice president of corporate marketing for The McGraw-Hill Companies in New York. Before joining McGraw-Hill Companies, he served various marketing positions at Unilever, a consumer packaged goods corporation.
