Greenies Rolls Out Vet-Only Chew

New dental treat for dogs also addresses cognitive, immune, metabolic and skin health, according to the manufacturer.

Greenies Veterinary Formula Canine Dental Chews carry the Veterinary Oral Health Council Seal of Acceptance for plaque and tartar.

Chew on this, practitioners: A veterinary-exclusive dental treat from Greenies.

The Nutro Co. today launched a reformulation of the popular Greenies chew. While the longstanding retail treat is marketed for canine dental health—a later version added joint health—the newest product comes with other claims.

Greenies veterinary-formula chews not only work to reduce dental plaque and tartar, according to the Industry, Calif., manufacturer, they also are infused with ingredients supporting cognitive, immune, metabolic and skin health.

“We are equipping veterinarians with a superior product that their clients can only get from them,” said Brad Quest, DVM, a veterinarian working for the Greenies brand. “In addition to the treat texture that optimizes dental efficacy, these chews have whole-body health benefits based on nutrient levels recommended by the Waltham Centre for Pet Nutrition.”

The new Greenies start with gelatin, wheat protein isolate, glycerin and pea protein. Additional ingredients, the company reported, include omega-3 fatty acids for cognitive health, antioxidants such as Vitamin E and taurine for immune health, and minerals such as magnesium, zinc and iron for metabolic health.

The fatty acids and chelated minerals are designed to support a healthy skin and coat.

Veterinary-exclusive Greenies come in Teenie, petite, regular and large sizes. They are available in 12-ounce bags and in a larger box for individual or bulk sales.

Leave a Comment


Your email address will not be published. Required fields are marked *



Sign-up for your account with Veterinary Practice News. Your account gives you unlimited free access to our Newsletter Archives and our Digital Editions of Veterinary Practice News.
Please check the box below to confirm you would like to be added to Kenilworth Media’s various e-mail communications (includes e-newsletters, a survey now and then, and offers to the veterinarian industry*).

Leave this empty:

*We do not sell your e-mail address to 3rd parties, we simply forward their offers to you. Of course, you always have the right to unsubscribe from any communications you receive from us, should you change your mind in the future.