Martha Stewart to enter animal CBD market with new partnership

Canopy Growth Corp. is teaming up with the brand icon to produce line of CBD products

A good thing could be in the works for pet well-being thanks to a collaboration between lifestyle guru and animal lover Martha Stewart and Canopy Growth Corp.

The Canadian cannabis and hemp company announced today that Stewart has joined Canopy in an advisory role to assist with developing and positioning a broad new line of product offerings.

“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”

Stewart is a vocal advocate for animals, championing the health and wellness of pets and farm animals alike.

According to Canopy, several clinical trials are underway to explore the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals. The company says it will be guided by Stewart’s knowledge of consumer products and merchandising.

“As soon as you hear the name Martha, you know exactly who we’re talking about,” said Canopy Growth chair and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”

Canopy says it is investing between $100 and $150 million in a hemp industrial park in New York State, a first for the company in the U.S.

No information was provided on when these products would be available.

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