The all-natural dog treats company will work with Loop to design and create reusable containers for its treats, allowing owners to get a replenished shipment without wasted packaging.
“WellPet was the first U.S.-based pet food company with a recycling program for wellness pet food packaging, which is recycled into everything from lawn chairs to playground equipment,” says Greg Kean, vice-president of innovation and product development at WellPet, maker of Old Mother Hubbard all-natural dog treats. “Our brand Old Mother Hubbard, which has 90 years’ experience in baking authentic, small batch, all-natural dog treats from time honored recipes, will be one of the first pet food brands to collaborate with Loop.
“We are doing this through a refillable treats jar so pet parents can embrace the fun of snack time and delight their pets in a more sustainable way. Our partnership with Loop reinforces the fact that our customers share our commitment to making the world around us greener.”
Loop provides commonly used products in customized, brand-specific packaging that is delivered in a reusable shipping tote. When the product is finished, the containers are collected, cleaned, refilled, and reused. The company recently launched its pilot program in New York, New Jersey, Pennsylvania, Maryland, and Washington, D.C.