Cats are taking over Times Square this springApril 12, 2019Cats will take the spotlight in Times Square this spring as part of a campaign to promote the love of cats. The International Cat Association (TICA), Winn Feline Foundation, and Dr. Elsey's Cat Products have joined together to create a feline billboard campaign that will be front and center in one of the world's busiest pedestrian areas. The initiative runs until June 30. TICA has celebrated the welfare of cats since its start in 1979. Currently, it is made up of more than 8,000 cat lovers in 104 countries. The Winn Feline Foundation has been supporting and funding feline research since 1968. More than $6 million has been given to researchers working toward a better understanding of diseases, treatments, and cures for feline health conditions. Dr. Elsey's creates various cat products. The company will be in New York from April 22 to May 15 to host the first Power of Purrsuasion pop-up event at Meow Parlour.
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AHS releases new heartworm recommendationsApril 2, 2019The American Heartworm Society (AHS) has released its 2018 Canine Heartworm Guidelines. The guidelines recommend yearly screenings for dogs more than seven months of age, the use of heartworm preventive medications, and reduced exposure to mosquitoes. It also suggests veterinarians recommend the use of Environmental Protection Agency- (EPA-) approved mosquito repellents for heat-treating a pet patient's serum. It is especially important for pet owners in Texas to follow the guidelines as mosquitoes are extremely widespread, according to the Texas Veterinary Medical Association (TVMA). The most telltale signs a dog has been infected is a persistent cough, difficulty breathing, intolerance to exercise, decreased appetite, and weight loss, while cats will suffer from lethargy, vomiting, or asthma. It is very common for the first indication of heartworm to be a sudden collapse or death. Preventing the disease in dogs is easy, safe, and affordable, whereas treatment is not. There is currently no treatment for cats. Testing and treating for heartworm can be difficult, which is why prevention is key to protecting pets. See the website to view the updated guidelines.
Blue Buffalo launches 'Pet Care Starts with Vet Care' campaignJune 20, 2016Blue Buffalo Company, based in Wilton, Conn., is launching a national consumer education campaign to reinforce the importance of regular veterinary care for pet health, well-being and enrichment of the human/animal bond.
