Expanding your practice? A guide to brand design consistencyOctober 7, 2025Successfully branding a new veterinary clinic is about more than just aesthetics; it is about creating a cohesive, welcoming environment that reflects your practice’s values and builds trust with every client who walks through the door.
Education Center - SponsoredTest Match: Two Anti-Itch Drugs Face Offby • ElancoReducing pruritis is critical to enhancing quality of life for both patients and their people, hence the ongoing search for effective treatments. Ilunocitinib, a recently FDA-approved Janus kinase inhibitor, gave a powerful performance in a head-to-head match-up with Apoquel®.
VPN Plus+ ExclusiveWhy branding in veterinary medicine matters more than everFebruary 16, 2022By Patty Khuly, VMD, MBAWhile it may be troubling, even insulting, to be referred to in terms so crassly commercial, brands and branding are extremely useful tools to help guide your career, focus your efforts, achieve your goals, and–most importantly, I’ll argue–enhance your enjoyment of veterinary medicine.
Stand out in a crowdJanuary 7, 2020It behooves us to always keep in mind our clients also have choices. They vote by walking in our door; it’s up to us to communicate why we deserve their business.
How to define your veterinary practice's brandJuly 8, 2016Do you remember the days of the “Old West” when there were range wars over who owned the cattle? Do you member when desperados were “strung up” for stealing cows and horses?
