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A captive audience: The power of digital communication
October 20, 2020I usually get the same answer when I ask what the biggest issue in the veterinary practice is: Communication. Most, if not all, problems within a practice or any business really stems from poor communication. Poor team, poor client, or poor owner/manager communication. The effects COVID has had on communication between clients and the practice has been dramatic to say the least. So how can we connect to our disconnected clients and improve communication? How …
Talking to pet owners about preventive care: A primer
February 25, 2020When veterinarians talk about preventive care, we typically take it to mean a host of recommendations aimed at health and longevity. Our broad range of suggestions might include dental care, exercise goals, and routine wellness visits that comprise screening tests, among other activities. However, the truth of the matter is we aren’t equally comfortable with each of these preventive care-related conversations.