MetLife acquisition reflects growing pet insurance marketDecember 5, 2019MetLife Inc., a financial service company operating in more than 40 markets worldwide, has acquired Jeffersonville, Ind.,-based pet health insurance administrator, PetFirst Healthcare.
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PetFirst Pet Insurance launches revamped websiteJuly 6, 2018PetFirst Pet Insurance has launched a redesigned website, which the company says offers easier navigation and a more customer-focused interface. "We wanted to focus on the customer and making sure their experience as easy as possible, regardless if it was buying a policy, acting on an existing one, or using our customer service tools," said Katie Blakeley, CEO of PetFirst. The company's updated website includes a new policy quoting tool, as well as detailed customer reviews and links to resources for animal health recommendations, breed guides, and more. Pet insurance is a continuously growing industry. At year-end 2017, nearly 2.07 million pets were insured across North America, representing an increase of 16.8 percent from 2016, reports the North American Pet Insurance Association.
