$4.5M donation to three vet schools seeks to advance pet healthDecember 9, 2024Multi-year programs at Cornell, UC Davis, and Colorado State University will fund research on pet health, including healthy aging in dogs, GI issues in pets, and scientific advancements by students and faculty.
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Smart animal health monitor bags $25k industry innovation prizeMarch 22, 2024The Australia-based startup company offers an implanted biosensing microchip that continuously monitors the animal’s health and wirelessly transmits data to a smartphone
$1M donation helps address barriers to pet careJanuary 25, 2024The Pro Plan Veterinary Support Mission grants the funding to the American Veterinary Medical Foundation (AVMF) REACH program to help veterinarians serving the most vulnerable communities.
Pet Care Innovation prize finalists for 2024 announcedJanuary 18, 2024Pet care startups from the U.S., Canada and Australia have been named finalists for the eighth annual Pet Care Innovation Prize powered by Purina, officials for the company reported. Each winner received $25,000 and support from company, including a boot camp at Purina’s headquarters in St. Louis, as they work to grow their businesses in the pet care industry, officials added.
Hawaii wildfire relief receives $55,000 from charitable groupsAugust 14, 2023Humans and pets impacted by wildfires on Hawaii’s Maui and the Big Island have received $25,000 in relief funding from Nestlé Purina PetCare and $30,000 from the American Veterinary Medical Foundation (AVMF).
Countertop dog food-maker nabs $25K Pet Care Innovation PrizeMarch 31, 2023A device able to whip up homemade dog food at the touch of a button has taken top honors in the Purina Pet Care Innovation Prize Program.
Dog food pulled due to elevated vitamin D levelsFebruary 13, 2023Veterinary clinics, retailers, and dog owners across the U.S. are being asked to dispose of several lots of prescription dry dog food due to possible elevated levels of vitamin D.
Feline facial recognition tool, dental diagnostic selected for Purina programFebruary 2, 2023From an oral swab that provides at-home age estimates for pets to an app that uses artificial intelligence (AI) to measure how a cat is feeling, the utilization of forward-thinking technology seemed to be top of mind for the startup companies selected for this year’s class of Purina’s Pet Care Innovation Prize program.
Campaign keeps owners, pets together amidst domestic violenceOctober 21, 2022Journalist and talk show host, Tamron Hall, and National Football League (NFL) athlete, James Smith-Williams, are lending their voices as advocates for the Purple Leash Project. Founded by Purina and nonprofit organization, RedRover, the national initiative aims to provide more resources and support for domestic violence survivors with pets.
Straight Talk with Clients is a Critical Piece of the Adverse Food Reaction "Puzzle"October 1, 2022Managing dogs with adverse food reactions can be a puzzle for veterinarians and a wait-and-see game for clients.
