#VCPR

Veterinary medicine is losing its personal touch

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Veterinary medicine is losing its personal touch

August 12, 2022

By Patty Khuly, VMD, MBA

For me, it is that personal connection that matters most because, without it, I might as well be an accountant, or some other brand of desk jockey. The way I see it, if I’m not invested in my patient and their people, I would not be as motivated to be kind, compassionate, thorough, and diligent.

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Telehealth coalition aims to enhance veterinary care

August 2, 2022

Founded by the American Veterinary Medical Association (AVMA), Veterinary Study Groups, and Merck Animal Health, the Coalition for Connected Veterinary Care says it will collaborate across the animal health industry to enhance and expand veterinary care by leveraging technology, including virtual care services.

What is the true cost of firing bad clients?

February 1, 2022

The veterinary client patient relationship, or VCPR, is the basis on which we pretty much function in veterinary medicine. The American Veterinary Medical Association (AVMA) has defined the VCPR for both the client and the veterinarian.

Telemedicine policy challenged by SPCA group

May 7, 2021

Current telemedicine laws in the Golden State are having a negative impact on the health and wellbeing of pets, argues the San Francisco SPCA.

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