The business of veterinary rehabilitationMay 23, 2019 Rehabilitation is a rapidly growing field in veterinary medicine. This client-demanded service owes its success to an approach that combines a true preventative outlook, longer dedicated appointments with more frequent visits, intensive client participation, and the potential to offer alternatives to invasive procedures. But while the field is growing, turning it into a profitable business model is a challenge. While there are many possible models for a successful veterinary rehabilitation practice, these clinics excel when a rehabilitation veterinarian leads the program. In general, the various business models in veterinary rehabilitation do not simply mimic those of general or other specialty practices. This article addresses key differences and focuses on specifics, including cost structure, staff utilization and training, and marketing tips. Business costs Providing a quality rehabilitation service is a time- and labor-intensive endeavor. Due to more hands-on care and longer appointment times, staff wages represent a larger proportion of overhead costs than in general practice. Most veterinary practices strive to have a maximum of 25 to 30 percent of gross revenue allocated to payroll, while other service-based industries can expect up to 50 percent of gross revenue going to payroll. In the authors' experience, rehabilitation-exclusive practices fall closer to …
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VSMRI offers online forum for rehab, sports medicineAugust 3, 2018The Veterinary Sports Medicine and Rehabilitation Institute (VSMRI) is a new online resource for veterinary health care professionals focused on or interested in the most current information regarding rehabilitation, sports medicine, surgery, and overall care. Content, video, and forum topics include gait analysis, TPLO rehabilitation, the orthopedic examination, and hip dysplasia rehabilitation, surgery and rehabilitation option impacts, and more. The institute said it aims to join veterinary professionals globally from all aspects of veterinary medicine with an interest in physical rehabilitation and sports medicine; provide a library of rehabilitation exercises and modalities, as well as up-to-date research information in the area of rehabilitation and sports medicine; and provide a discussion board and interactive forum. Download VSMRI in the App Store and register at vsmri.com. Charter registration is $14.95/month.
