Diabetes PetCare Alliance program terms expandedSeptember 7, 2017For four years running, Merck Animal Health, Purina, and Zoetis have partnered via the Diabetes PetCare Alliance to help veterinary practices diagnose new canine and feline diabetes cases and jump-start disease management. Now, the collective has lifted the previous enrollment cap of 1,000 clinics, meaning there's no limit to the number of veterinary practices that can enroll in the annual educational program, and the program enrollment period has been extended from one month to two. Veterinarians participating in the program, which is timed to prepare veterinary practices for Pet Diabetes Month in November, diagnosed an estimated 300 pets with diabetes in 2016. Veterinarians who enroll gain access to tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics. The kits include the following: One AlphaTRAK 2 Blood Glucose Monitoring System from Zoetis One 6-pound bag of Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula for cats or Purina Pro Plan Veterinary Diets EN Gastroenteric Fiber Balance Dry Formula for dogs One 10 mL vial of Vetsulin …
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Working with euthanasia-reluctant clientsSeptember 6, 2017When an animal begins to fail due to age or disease and its quality of life diminishes, the inevitable and unpleasant discussion about euthanasia may become necessary.
Food as medicine messagingAugust 25, 2017Therapeutic diets, increasingly part of pets’ health care regimens, are good tools at veterinarians’ disposal when addressing specific ailments. A problem surrounding these diets, however, isn’t whether they work; it’s discussing their benefits with clients.
Zoetis launches Clavamox Chewable for dogs, catsAugust 18, 2017Zoetis announced the commercial launch of Clavamox Chewable (amoxicillin and clavulanate potassium tablets), which is effective in treating skin infections in dogs and cats, periodontal infections in dogs, and urinary tract infections in cats, according to the company.
The amazing grace of senior petsAugust 17, 2017I think the dilemma for a lot of veterinarians is the healthy pet,” said Steven Marks, BVSc, MS, MRCVS, Dipl. ACVIM, but he wasn’t trying to be humorous in his assessment.
Support veterinary clients' supplemental endeavorsAugust 16, 2017As pet owners become increasing proactive when it comes to their pets’ health, one category that surfaces regularly during veterinary exam room discussions is supplements.
Will thermal imaging gain greater traction in veterinary practice?August 15, 2017A manatee with a bum shoulder and a chance meeting with a researcher gave one veterinarian his introduction to thermal imaging 30 years ago.
Cannabis-based remedies lack reliable clinical evidence for veterinary useAugust 9, 2017Medical marijuana for humans has been a hot topic for many years. Much of the debate about it has focused on ethical and legal issues that aren’t directly answerable through scientific research. Participants in these debates often gravitate toward ideological extremes.
How to talk to owners of obese pets for better patient resultsAugust 9, 2017A common misperception exists among veterinary professionals that addressing a pet’s obesity will offend a pet owner with obesity. This falsehood prevents many veterinarians from initiating a vital medical conversation, resulting in the avoidable suffering of untold millions of pets and owners spending countless millions in preventable pet care costs.
Zoetis completes acquisition of Nexvet BiopharmaAugust 8, 2017Zoetis Inc., manufacturer of veterinary vaccines and medicines for veterinarians, livestock producers, farmers, and pet owners, announced the completion of its $85 million acquisition of Nexvet Biopharma, a Tullamore, Ireland-based company that manufactures monoclonal antibodies (mAb) for companion animal pain management.
