Time Inc. latest corporation to reap pet, veterinary industry rewardsSeptember 12, 2017The lure of the lucrative pet products industry is hard to resist—even for a content king like Time Inc., which is launching PetHero, a paid membership program that leverages a network of veterinarians that belong to Pet Assure pet owners' club. Time Inc. claims it engages with more than 100 million pet owners and pet lovers through its pet-related content platforms. With the pet products and services industry surpassing $66 billion in 2016 and expected to exceed $70 billion by 2020, according to the American Pet Products Association, it comes as little surprise that the media giant is looking to take greater advantage of what this sector offers. How the PetHero program works PetHero membership plans begin at $20 per month for one-pet households and $25 for multipet households. After purchasing a plan, PetHero members receive a 25 percent discount on in-house veterinary services from more than 5,600 participating veterinary practices, a 15 percent discount on all products purchased through PetCareRx.com, seasonal gift boxes with pet toys and treats, and expert veterinary advice. The discounts on health care costs apply to all pets regardless …
SPONSORED CONTENTArtificial Intelligence (AI) and Veterinary Radiology: Supporting Clinicians with Smarter DiagnosticsAI can help speed up radiologist throughput by properly orienting images on the screen; it can help with a tool like assisted reading, then can edit those findings, if needed. The machine can also assist in writing reports for the radiologist. +
Mars Inc. completes VCA Inc. acquisitionSeptember 12, 2017What started in January is a done deal, as Mars Inc. has announced that its acquisition of VCA Inc. is now complete. VCA will operate as a distinct and separate business within Mars Petcare, alongside Banfield Pet Hospital, BluePearl Veterinary Partners, and Pet Partners. Bob Antin, co-founder and CEO of VCA animal hospitals, will remain at the helm at its Los Angeles headquarters. "I welcome the 25,000-plus VCA team members to the Mars Petcare family of companies," said Poul Weihrauch, president of Mars Global Petcare. "VCA's partnerships with veterinarians and pet care providers, as well as their breadth and expertise in veterinary services, diagnostics and technology, will position all of us to deliver more comprehensive care and continue on our journey supporting our purpose: a better world for pets." Mars, which reports approximately $35 billion in sales per year and operates in more than 80 countries, produces Pedigree, Royal Canin, and Whiskas pet food brands, in addition to owning Banfield, BluePearl, and Pet Partners. VCA delivers pet health care services through more than 800 small animal veterinary hospitals in the U.S. and Canada; Antech Diagnostics, a nationwide clinical laboratory system that services all 50 states and Canada; animal diagnostic …
AAVMC announces award, Faculty Fellows program nomination periodsSeptember 12, 2017The Association of American Veterinary Medical Colleges has announced the opening of the nomination period for four awards. To learn award criteria and submission information about the AAVMC Excellence in Research Award; the AAVMC Distinguished Veterinary Teacher Award; the AAVMC Senator John Melcher, DVM, Leadership in Public Policy Award; and the AAVMC Billy E. Hooper Award for Distinguished Service, visit the organization's award page. Additionally, the nomination period for the AAVMC Public Policy Faculty Fellows Program is now open. For program information, click here. The nomination deadline for all awards and the Faculty Fellows program is Friday, Oct. 13.
AVMA steps up efforts to aid victims of U.S. hurricanes, wildfiresSeptember 11, 2017For those seeking help and those offering to help in the face of hurricanes Harvey and Irma, as well as the numerous wildfires scorching vast swaths of the western U.S., the American Veterinary Medical Association created a comprehensive resource webpage as well as a pet evacuation kit at avma.org/PetReady. The AVMA is in constant contact with federal, state, and local agencies to provide the most comprehensive and up-to-date list of resources possible for veterinarians and other pet health professionals, according to the association. Information available includes: How to volunteer; Interactive maps depicting location of shelters and veterinary services; An updated map of current wildfires is being maintained by the USDA Forest Service; Tips to keep pets safe from wildfire smoke; created by the Oregon Veterinary Medical Association Hotlines and links for assistance and donations; and Links to resources for maintaining the health and wellbeing of both people and pets during and after a crisis
American Association of Feline Practitioners revises declawing positionSeptember 7, 2017The American Association of Feline Practitioners (AAFP) has revised its previous 2015 position statement on declawing to strongly oppose onychectomy as an elective procedure.
Diabetes PetCare Alliance program terms expandedSeptember 7, 2017For four years running, Merck Animal Health, Purina, and Zoetis have partnered via the Diabetes PetCare Alliance to help veterinary practices diagnose new canine and feline diabetes cases and jump-start disease management. Now, the collective has lifted the previous enrollment cap of 1,000 clinics, meaning there's no limit to the number of veterinary practices that can enroll in the annual educational program, and the program enrollment period has been extended from one month to two. Veterinarians participating in the program, which is timed to prepare veterinary practices for Pet Diabetes Month in November, diagnosed an estimated 300 pets with diabetes in 2016. Veterinarians who enroll gain access to tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics. The kits include the following: One AlphaTRAK 2 Blood Glucose Monitoring System from Zoetis One 6-pound bag of Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula for cats or Purina Pro Plan Veterinary Diets EN Gastroenteric Fiber Balance Dry Formula for dogs One 10 mL vial of Vetsulin …
UA researchers get $4.8 million to develop valley fever vaccineSeptember 6, 2017The University of Arizona's (UA) efforts to prevent valley fever in dogs received a boost in the way of a $4.8 million, four-year grant from the National Institutes of Health, providing the funding necessary to get the disease's delta-CPS1 vaccine to market, according to John Galgiani, MD, director of the UA Valley Fever Center for Excellence and principal investigator of the NIH grant. The vaccine, which could hit the market as soon as five years from now, will be developed for dogs first, but the end goal is to use it in humans, as well, according to Dr. Galgiani. There is currently no prevention or cure for valley fever, which is potentially deadly in both humans and dogs. Every year, an estimated 30,000 people and 60,000 dogs in Arizona get sick from valley fever, also known as coccidioidomycosis, according to UA. The cocci fungus that causes the disease is found mainly in dusty areas of Arizona and California, and it contributed to the deaths of 54 people in Arizona last year, state officials said. Treatment for valley fever is expensive: $4 to $6 per-day meds, blood tests, and additional …
Protégé Biomedical partners with VEDCO veterinary distributingSeptember 6, 2017Protégé Biomedical, the Eden Prairie, Minn.-based manufacturer of ClotIt and ClotIt VETTM products, has entered into a veterinary distribution partnership with VEDCO Inc., which offers multiple lines of products for veterinary clinicians through a network of 51 distributor locations nationwide. Through the partnership, ClotIt VETTM products now are available for veterinarians to order through their preferred distributor, with fulfillment through VEDCO, and their distribution partner companies. "We have a great line of every day and life-saving hemostatic products, and this partnership opens a lot of new doors for us," said Ron Shay, vice president of sales for Protégé Biomedical. "Our partnership will allow convenience for veterinarians worldwide to order ClotIt VETTM products directly through their preferred distributors."
AAFP Cat Friendly Practice endorsements promote programSeptember 6, 2017The American Association of Feline Practitioners (AAFP) has announced endorsements of the Cat Friendly Practice (CFP) Program by CATalyst Council, Cat Healthy, and the Association of Shelter Veterinarians. The program is a global initiative designed to elevate care for felines by reducing stress for the cat, their caregiver, and the entire veterinary team, according to the AAFP. The CFP program, launched in 2012, currently includes more than 1,100 clinics in North and South America. It provides tools to integrate the feline perspective into clinics' physical environments and the delivery of medical care, focuses on increasing the standard of feline care, educating practices about feline patients' needs, decreasing the stress of veterinary visits, and ensuring each cat receives the highest quality, according to the association. To earn the CFP designation, veterinary clinics must meet specific criteria, such as embracing gentle and respectful handling of all cats, providing adjusted procedures to make veterinary visits less stressful for cats and their caregivers, and training staff to understand the individualized needs of cats. "Visiting the veterinarian can be stressful for both cats and their caregivers," said Elizabeth Colleran, DVM, MS, DABVP (Feline), co‐chair of the CFP committee. "So often regular check-ups …
AVMA passes proposals on end-of-life care, SAVMA, allied groupsSeptember 5, 2017 The American Veterinary Medical Association (AVMA) House of Delegates (HOD) approved a policy on end-of-life care for companion animals and approved bylaws amendments regarding the Student AVMA and allied veterinary organizations. The AVMA board of directors had submitted a revised version of the existing "Policy on Veterinary Hospice Care" to the HOD; delegates renamed the policy as "Veterinary End-of-Life Care" and made corresponding changes in the text of the policy. On recommendation of the AVMA steering committee on human-animal interactions, the policy now states that the AVMA endorses the 2016 guidelines on end-of-life care from the American Animal Hospital Association and the International Association for Animal Hospice and Palliative Care. The revised policy outlines the concept of veterinary end-of-life care as "the provision of palliative care (including medications) for the remainder of a pet's life followed by humane euthanasia if an acceptable quality of life can no longer be maintained." The policy specifies that advice on veterinary care should be provided only by veterinary professionals, and that veterinarians should be empowered as animal advocates in end-of-life care facilities for animals. The HOD approved a bylaws amendment paving the way for transfer of the student chapters …
