Are you speaking your client's language?January 8, 2026Collaborative care means thinking like a partner, not a lecturer. It means meeting clients on equal grounds to achieve the maximum amount of participation on both sides. All of which means our patients receive the best possible care tailored to their unique situation.
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VPN Plus+ ExclusiveEight annoying new client questions and demandsJanuary 7, 2026By Patty Khuly, VMD, MBAHonestly, there’s not much more we can do except behave empathetically, even when we want to throw our stethoscope across the room and storm out. Indeed, after my third ivermectin conversation last week I nearly lost it. The pause was long and uncomfortable but I recovered and explained the research. I even invited them to hit up Chat GPT for advice on the subject.
3 ways to strengthen senior pet remindersDecember 16, 2025Are your senior patients staying on schedule for wellness visits? With wellness visits declining, veterinary teams can use these three strategies to strengthen reminders for clients and ensure pets age seven and older receive timely care.
9 ways to create moments of caringNovember 18, 2025In this month's column, Wendy Myers shares practical tips you can implement in your clinic to create moments of caring that impact patient care and client loyalty.
VPN Plus+ ExclusiveYou may think you are 'just' an assistant, but you are a leaderOctober 14, 2025If you think your role is too small, too behind the scenes, too under the radar to matter, you are wrong. The people you serve don’t see your title. They feel your presence. The pets you handle don’t care about your name badge. They remember how you treated them. The teammates around you aren’t inspired by your job description. They’re inspired by your attitude.
Should you implement credit card surcharges?October 14, 2025Should your practice add a credit card surcharge? In her latest column, Wendy S. Myers breaks down what to consider before passing fees on to clients.
Practicing nonviolent communicationOctober 8, 2025Ever dealt with clients throwing tantrums in the clinic? Check out how you can effectively approach them and neutralize their behavior, and, ultimately, stay on track with your goal to deliver the best patient care possible.
Rethinking your client communication skills and stylesSeptember 12, 2025Learn how thoughtful flexibility in the way we exchange information with pet parents may improve the veterinarian-client relationship and, ultimately, patient outcomes.
What to say when clients ask for prescriptions to outside pharmaciesSeptember 11, 2025In this column, we help you create a proactive communication strategy that lets you stop the slippage of prescriptions to outside pharmacies.
6 ways to personalize client experiencesAugust 7, 2025Discover how personalized, consistent actions from your CSRs can elevate the entire client experience.
