VPN Plus+ ExclusiveYou may think you are 'just' an assistant, but you are a leaderOctober 14, 2025If you think your role is too small, too behind the scenes, too under the radar to matter, you are wrong. The people you serve don’t see your title. They feel your presence. The pets you handle don’t care about your name badge. They remember how you treated them. The teammates around you aren’t inspired by your job description. They’re inspired by your attitude.
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Should you implement credit card surcharges?October 14, 2025Should your practice add a credit card surcharge? In her latest column, Wendy S. Myers breaks down what to consider before passing fees on to clients.
Practicing nonviolent communicationOctober 8, 2025Ever dealt with clients throwing tantrums in the clinic? Check out how you can effectively approach them and neutralize their behavior, and, ultimately, stay on track with your goal to deliver the best patient care possible.
Rethinking your client communication skills and stylesSeptember 12, 2025Learn how thoughtful flexibility in the way we exchange information with pet parents may improve the veterinarian-client relationship and, ultimately, patient outcomes.
What to say when clients ask for prescriptions to outside pharmaciesSeptember 11, 2025In this column, we help you create a proactive communication strategy that lets you stop the slippage of prescriptions to outside pharmacies.
6 ways to personalize client experiencesAugust 7, 2025Discover how personalized, consistent actions from your CSRs can elevate the entire client experience.
Taking a bite out of pet obesityAugust 1, 2025Many owners struggle to recognize unhealthy weight in their pets. Fortunately, veterinarians remain the most trusted experts and information source for pet health. Discover strategies to help bridge the gap in client awareness.
Marketing 101: Do you have a strategy in place?July 30, 2025Check out these marketing strategies to start boosting traffic and creating more leads for your practice.
How to get clients to submit online formsJuly 25, 2025Save up to 15 minutes of history taking during appointment when you get clients to fill out forms in advance.
Do you have a killer warning shot?July 24, 2025Dr. Greg Bishop shares the secret to transforming tough client conversations into five-star moments. His advice? A simple, proactive heads-up. Learn how a thoughtful warning before delivering hard news can defuse tension, foster trust, and keep tempers from flaring in the parking lot.
