How to define your veterinary practice's brandJuly 8, 2016Do you remember the days of the “Old West” when there were range wars over who owned the cattle? Do you member when desperados were “strung up” for stealing cows and horses?
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Do this and create a veterinary office culture you'll loveJuly 7, 2016Want to love your work? Want everyone around you to love what they do all day, every day? Sure. We all want that kind of "office culture."
An employee called in sick, then posted photo on FacebookJune 27, 2016One of my vet techs called in sick on two occasions over the past six months, and each time posted photos of herself on Facebook on the day she was sick. Most of the staff are ‘Facebook friends,’ so I saw the post in my newsfeed the day it was posted, and other team members ‘liked’ it.
Myths about thyroid disorders, vaccines in petsJune 23, 2016As a veterinarian for more than 50 years and still actively involved in our profession, I feel compelled to write about two legends that persist among us regarding thyroid disorders and vaccines.
From colleague to boss: Can we still be friends?June 22, 2016A veterinary practice manager writes: I have been working at a practice for a few years I absolutely love the hospital, the team and the clients. There are 4 doctors and 9 support staff, and we all get along really well.
Are you saving for the next recession?June 21, 2016The American Veterinary Medical Association (AVMA) has launched a new video called "Advice for Veterinarians: How to Prepare for a Recession."
Marketing tips for all veterinary practitionersJune 20, 2016Bored by checks, balances and bottom lines? Got your debits and credits mixed up? Does the prospect of becoming a practice owner send you scurrying under the cramped corner counter you’ve been assigned as desk space?
Are your receptionists welcoming or turning away new vet clients?June 8, 2016The marketing dollars that your clinic invests in its website, Facebook page and ads, community events, e-newsletters, road signs and more could be wasted without the reception team’s ability to close the sale and win over new clients.
How telephone tactics can capture new vet clientsJune 8, 2016On a busy Saturday morning, a price shopper calls your veterinary clinic and asks, “How much are shots for a new puppy?” With three callers already holding, the frazzled receptionist pleads, “We’re really busy right now. Can I call you back in 10 minutes?”
How to improve vet staff moraleJune 7, 2016We recently had some IT issues in the practice and things have been slow for us. The team members are getting visibly frustrated and taking it out on each other. They are snappy and short at times, in a bad mood, rolling their eyes, complaining, etc.
