The dedicated referralist's handbookSeptember 24, 2018Want to know the secret to a win-win-win relationship among you, your clients, and your local ER or specialist? It should come as a surprise to no one that clear, unambiguous communication, mutual respect, and a principled approach to achieving what’s best for each individual patient is the key to healthy relationships between referrings (most of you), ERs and specialists (fewer of you), and our clients. Because it’s what’s best for our patients, after all.
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How infographics boost veterinary practices' public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren't clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you've seen them throughout your lifetime, you probably just didn't realize you were looking at one. One important infographic you likely encountered during your school years is the Periodic Table of Elements. Today, many businesses use infographics to share important information. They are ideal for the veterinary industry. Several of my Chicago-area clients used an infographic to help spread the word about the highly-contagious H3N2 Canine Influenza Virus when it first hit the United States in 2015. It was used by multiple veterinary clinics, local shelters, and news media, and was shared in print and via social media. It reached an estimated 100,000 people. This infographic was so popular that one of my colleagues discovered it at a local dog park. Someone, unknown to us, had likely come across the infographic …
Stop hiding patient care "in back"September 12, 2018While consulting at one practice, I observed client after client challenge receptionists over fees for exams and other professional services. The high-volume hospital performed exams, gave vaccines, and delivered other services in the treatment area in the interest of efficiency. Conducting professional services behind closed doors left pet owners questioning charges. Some even wondered whether their pets were really vaccinated.
WSAVA provides continuing education in Latin AmericaSeptember 11, 2018The World Small Animal Veterinary Association Vaccination Guidelines Group (VGG) held a series of meetings and continuing education sessions in Mexico as part of a first step in WSAVA's three-year project aimed at enhancing levels of understanding of infectious diseases among veterinarians across Latin America. WSAVA committee members, including Michael Day, VGG chairman, emeritus professor, met with veterinary association leaders, academics, first-opinion practitioners, and government regulators in Mexico City, Guadalajara, and Monterrey. They delivered three evening CE sessions and live-streamed the Mexico City session to share with registrants for 30 days after the presentation. Prior to the visit, the VGG conducted an online questionnaire to collect data on veterinary demographics, infectious disease occurrence, and vaccination protocols, and presented the results during the CE events. "Mexican veterinarians are accustomed to the principle of annual revaccination of dogs and cats with multicomponent products, but those we spoke to were excited by the new concepts of less frequent and individualized vaccination, incorporated into a preventive healthcare package for pets," said Day. "Vaccine-preventable infectious diseases such as canine distemper and parvovirus infections, remain highly prevalent in Mexico. Increasing herd immunity by improving vaccination coverage is clearly an important goal for …
Vetsource acquires VetSuccess to enhance data delivery, analyticsSeptember 10, 2018Vetsource, a Portland, Ore.-based technology-enabled healthcare services company, has acquired Toronto-based VetSuccess, a veterinary data analytics, machine learning, and business intelligence organization. Vetsource recently closed a $50 million round of investment led by Bain Capital Ventures. The company's services include home delivery of manufacturer-sourced medications and nutrition products, as well as the mobile-optimized ScriptRight ePrescribing tool that veterinarians use to write, review, and approve prescriptions from web-enabled devices. With the acquisition of VetSuccess, Vetsource will expand its customizable dashboards that give veterinary practices detailed performance data regarding the success of its home delivery program, according to the company. "Uniting VetSuccess with our services was a natural choice, as we share a common vision in providing essential solutions to veterinary practices and partnering with them in their success," said Kurt Green, president and CEO of Vetsource. "The addition of VetSuccess' leading-edge, data-focused technology will enable our customers to gain greater visibility into the health of their business, empowering them to make evidence-based decisions using their performance data in new and unparalleled ways."
Should you say "I'm sorry?"September 7, 2018Not everyone agrees that veterinary professionals should apologize when they make a mistake. In fact, liability organizations discourage veterinarians from doing so. David Carser, BVSc, LLB, CML, president of the Veterinary Defence Association (VDA), shares his expertise on the art, science, and legalities of making apologies (or not) in the clinic setting.
VetMedTeam RACE-approved CE examines patient health trendsSeptember 6, 2018VetMedTeam, an online resource offering free continuing education to veterinarians, credentialed veterinary technicians, and practice team members, is hosting a RACE-approved, 1 interactive credit course on evolving patient health trends. "By the numbers: Examining top health risks for dogs and cats," led by Mary Rothlisberger, ACAS, MAAA, associate actuary at Trupanion pet insurance company, is scheduled to go live Sept. 19 at 2 p.m. Eastern. The webinar will highlight current medical condition trends for veterinary patients, including by age and size, as well as some popular purebred dog breeds, and shares how teams can incorporate this information into patient services, from diagnosis to client education. Further, Rothlisberger will share analytical data from Trupanion medical database records, including expected treatment costs. For those unable to attend the live webinar, VetMedTeam will notify members when a free self-study course becomes open for enrollment. All who enroll in the live webinar, regardless of live attendance, also will receive emailed information. Membership in VetMedTeam is free and open to all members of the veterinary practice team as well as veterinary and veterinary technology students. Click here to register for the webinar; click here to find answers to FAQs. Email …
AAHA releases preventive care protocol publicationSeptember 6, 2018The American Animal Hospital Association (AAHA) has released a new publication, developed with the support of an educational grant from IDEXX—Promoting Preventive Care Protocols: Evidence, Enactment, and Economics. "A focus on preventive care can give pets a greater chance at longer and healthier lives. Pet owners are more receptive than ever to engaging in conversations on preventive care and innovation in diagnostics, diets, and treatments," said Janice Trumpeter, DVM, AAHA deputy CEO. Preventive care exams remain a veterinary professional's best chance to influence good outcomes throughout a pet's lifetime, according to AAHA. Through these hands-on moments with patients and regular consultations with pet owners, practitioners can provide advice, preventive care services, and additional recommendations tailored to individual pets, the association said. The new publication features results of various studies and concludes that regular health checks and screenings improve detection and allow for early therapeutic intervention. Notably, it includes findings from a landmark big-data analysis of preventive care profiles from IDEXX. Analysis from 268,817 patient samples across more than 5,000 North American veterinary practices revealed that veterinary professionals who screen pets regularly find significant results in all adult life stages that require further action. The publication also …
AVMA offers new veterinary team development resourceSeptember 4, 2018The American Veterinary Medical Association's (AVMA) new teambuilding resource is designed to help create a more positive veterinary work environment. Team-building Exercises: Three Paths to Stronger Teams provides step-by-step instructions for running a variety of team-based challenges and fun competitions at work. These activities can help veterinarians engage with their staff in exciting new ways while offering opportunities for them to grow and overcome challenges together and to build camaraderie. The new team-building activity guide joins a suite of other AVMA tools designed to practitioners manage and build a stronger team for their businesses: New Hire Training helps veterinarians connect with new employees as soon as they join the staff Employee Performance Feedback helps implement a formal communication plan that supports employee growth Effective Team Meetings helps run gatherings that motivate, elevate, and inform staff All four resources are free and available exclusively to AVMA members. Located in the practice management section of our website, access them directly by visiting avma.org/TeamCPR. Practice owners or managers looking for more teambuilding strategies can visit the AVMA Veterinary Career Center's latest webinar,
11 tips for coping with stressSeptember 4, 2018There are several horrifying deadly diseases we can’t prevent or predict… and then there are multiple conditions we can ward off. What if we could avoid doing things that can lead to death?
