Diabetes PetCare Alliance program terms expanded

Merck, Purina, and Zoetis lift cap on clinic enrollment in educational program

For four years running, Merck Animal Health, Purina, and Zoetis have partnered via the Diabetes PetCare Alliance to help veterinary practices diagnose new canine and feline diabetes cases and jump-start disease management. Now, the collective has lifted the previous enrollment cap of 1,000 clinics, meaning there’s no limit to the number of veterinary practices that can enroll in the annual educational program, and the program enrollment period has been extended from one month to two.

Veterinarians participating in the program, which is timed to prepare veterinary practices for Pet Diabetes Month in November, diagnosed an estimated 300 pets with diabetes in 2016.

Veterinarians who enroll gain access to tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics.

The kits include the following:

  • One AlphaTRAK 2 Blood Glucose Monitoring System from Zoetis
  • One 6-pound bag of Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula for cats or Purina Pro Plan Veterinary Diets EN Gastroenteric Fiber Balance Dry Formula for dogs
  • One 10 mL vial of Vetsulin (porcine insulin zinc suspension) from Merck Animal Health

Program enrollment is open now through Oct. 31, 2017; to enroll, visit usa.petdiabetesmonth.com.

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