‘Eprinex Kills It’ Campaign Puts The Spotlight On Parasites

The campaign aims to help herd profitability by putting the spotlight on parasite control.

EDITOR'S NOTE: This story was updated on Sept. 21, 2012, to reflect the most current rebate information from Merial.

Merial of Duluth, Ga., launched its “Eprinex Kills It” campaign, which aims to help herd profitability by putting the spotlight on parasite control.

Ivomec Eprinex (eprinomectin) is indicated to kill 39 species and stages of internal and external parasites in cattle, according to the company.

“We understand parasite control is vitally important to producers, but also recognize they are inundated with product choices and information,” said Steve Vandeberg, director of Merial’s cattle endectocides. “By taking a creative and much more direct approach to our communication with producers, we can cut through some of the parasite control clutter and clearly demonstrate the proven efficacy and broad-spectrum coverage of Ivomec Eprinex. In today’s economy, producers require a product that is going to give them the results they need.”

As part of the campaign, Merial is offering a rebate through EprinexKillsIt.com. Producers who purchase Ivomec Eprinex will receive a $30 rebate for every five-liter bottle purchased. The purchase of a 20-liter bottle qualifies for a $120 rebate. Prior to July 15, 2012, producers who purchased four or more five-liter bottles of Ivomec Eprinex received a $40 rebate for every five-liter bottle purchased. The purchase of a 20-liter bottle qualified for a $160 rebate.

Merial is offering a 100 percent product satisfaction guarantee on Ivomec Eprinex.

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