In-store veterinary clinics more prevalent

Amid evolving pet care “omnimarket,” there is a growing misalignment between what veterinarians and owners view as pet care

The changing face of the pet product industry has affected clients’ overall perception of animal health care, and this might have an impact on veterinary visits.

This is according to a new report from market research firm Packaged Facts titled, Veterinary Services in the U.S.: Competing for the Pet Care Customer, 2nd Edition, which explores the effect an increase of multiple-front competition has had on the current animal care industry.

One of the central challenges for the sector, Packaged Facts says, is a growing “misalignment” between what veterinarians and pet owners perceive as pet care, particularly as more and more big box retail chains (e.g. Walmart, Petco, Tractor Supply Company) introduce in-store veterinary services.

“Today’s pet industry is an “omnimarket” where pet industry players aren’t simply competing across brick-and-mortar channels and the internet,” says Packaged Facts’ research director, David Sprinkle.

Despite this influx in big box and e-commerce retail competition, veterinarians have maintained their position as hands-on pet experts, the firm says.

“Pet superstores are responding to—and mass-market big boxes are exploiting—the internet’s erosion of the brick-and-mortar distinction between pet specialty and mass market by, in turn, collapsing the distinction between retail store and veterinary clinic,” Packaged Facts says, “specifically because hands-on pet care is the Achilles’ heel of the internet as a pet care provider and pet industry competitor.”

To access the report, click here.

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