Research suggests sales of pet medication in the U.S. are largely influenced by the recommendations of animal health care professionals
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Offering sage advice on patients’ diet can save clients grief, as many are unaware their pet is overweight/obese
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Amid evolving pet care “omnimarket,” there is a growing misalignment between what veterinarians and owners view as pet care
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Consolidation and ecommerce trends driving change
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Expenditures linked to the increasing pets-as-family trend
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Veterinary services now represent 31 percent of the market, according to market research firm Packaged Facts
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The 57 million adult pet owners under age 40 have different preferences and consumer tendencies than their Gen X and baby boomer counterparts
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The big-box pet retailer ups the competition ante for veterinarians with prescription and OTC meds, and veterinary diet formula pet food
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