Marketing to clients and preparing them for flea and tick preventionMay 21, 2021Some owners have trouble believing their pets can get fleas and ticks. Help them stay ahead of infestation by speaking regularly with them about prevention.
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Stand out in a crowdJanuary 7, 2020It behooves us to always keep in mind our clients also have choices. They vote by walking in our door; it’s up to us to communicate why we deserve their business.
In-store veterinary clinics more prevalentDecember 9, 2019The changing face of the pet product industry has affected clients’ overall perception of animal health care, and this might have an impact on veterinary visits.
Study finds owners are humanizing their pets more and moreOctober 28, 2019Thinking about moving to the beach because your dog loves water? You're not alone. A new survey finds a pets-are-people-too mentality is influencing marketing and retail trends.
Building trust with pet parents through digital marketingFebruary 5, 2019Pet parents come in all shapes and sizes, ages and genders, backgrounds and income levels. Yet, they all share a few common concerns that guide them as they choose a veterinarian. In addition to a convenient location and budget considerations, such as pricing and the availability of financing, pet parents put a high premium on finding a veterinarian they can trust. Why is trust so important to today’s pet parents? Today’s pet owners live …
Innovetive Petcare takes home marketing goldJanuary 22, 2019Innovetive Petcare, Cedar Park, Tex., was one of the big winners at the Animal Health Marketing Awards (VETTY), capturing two gold and one judges’ award for marketing work done for a couple of its clinics.
iVET360 2018 report analyzes key veterinary clinic marketing metricsOctober 8, 2018 iVET360 veterinary services company released its annual Veterinary Marketing Benchmark Report, revealing statistics and trends in veterinary marketing for 2018. In the report, the company analyzed the marketing metrics of 1,000 accredited hospitals and covered approximately 27,000 data points to highlight crucial new information for practices regarding their marketing efforts. Topics covered in the report include introducing Nextdoor as a marketing tool, stressing the importance of Google (specifically highlighting the power of Google …
iVET360 offers risk-free marketing to veterinary practicesSeptember 24, 2018iVET360, an independently owned and operated veterinary services company, with clients in all 50 states, is offering services with no monthly contract.
How infographics boost veterinary practices’ public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren’t clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you’ve seen them throughout your lifetime, …
Generational differences and veterinary marketingOctober 17, 2017How does marketing in veterinary medicine relate to the man best known for his contributions to the science of evolution? Well, one of Charles Darwin’s principles of natural selection is that “a population will change over time.”
