#Marketing

Building trust with pet parents through digital marketing

February 5, 2019

Pet parents come in all shapes and sizes, ages and genders, backgrounds and income levels. Yet, they all share a few common concerns that guide them as they choose a veterinarian. In addition to a convenient location and budget considerations, such as pricing and the availability of financing, pet parents put a high premium on finding a veterinarian they can trust. Why is trust so important to today’s pet parents? Today’s pet owners live …

iVET360 2018 report analyzes key veterinary clinic marketing metrics

October 8, 2018

iVET360 veterinary services company released its annual Veterinary Marketing Benchmark Report, revealing statistics and trends in veterinary marketing for 2018. In the report, the company analyzed the marketing metrics of 1,000 accredited hospitals and covered approximately 27,000 data points to highlight crucial new information for practices regarding their marketing efforts. Topics covered in the report include introducing Nextdoor as a marketing tool, stressing the importance of Google (specifically highlighting the power of Google …

How infographics boost veterinary practices’ public relations and marketing

September 19, 2018

Although infographics have been around for a while, many people aren’t clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you’ve seen them throughout your lifetime, …
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COVID-19
COVID-19 e-book available
Calm clients’ COVID-19 concerns, WSAVA says
Are veterinary virologists on cusp of COVID treatment?
N.C. pug tests positive for COVID-19
Rule out common illnesses before testing for COVID-19, AVMA says