Delete Partners with Trupanion to Help Pets Find Forever Homes

Trupanion will provide medical insurance to pets available for adoption on Lumina Media’s new pet-finding website,

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Lumina Media and Trupanion today announced a new alliance that brings together animal rescues, shelters, and breeders to provide medical insurance to pets available for adoption on Lumina Media’s new pet finding website,

The collaboration will focus on three key areas:

Integration of Trupanion data with Petcha Shelters, Rescues and Breeders: will offer Trupanion’s medical coverage plan to any consumer that acquires a dog or cat from any shelter, rescue or breeder that participates in Trupanion’s Shelter Support Program.  This provides the new pet owner with medical coverage from Trupanion available at any veterinary hospital, emergency care center, or specialty hospital in the U.S., Canada, and Puerto Rico. Pets that qualify for this program will be tagged with Trupanion’s logo on

Pet Registration:  Consumers that register their pets on will not only receive coupons, discounts and valuable content on care for their specific pet’s life stage and type, they will also receive a certificate for Trupanion’s medical coverage.

Content and Education: As medical insurance for cats and dogs is fairly new to the U.S. marketplace, and Trupanion will work together to help educate pet owners, veterinarians, and the shelter/breeder community as a whole with native content on and to the nearly 2 million registered users on Lumina properties.

“Trupanion provides a powerful product that dramatically improves the lives of pets and their owners and is a way to support the number one goal of, keeping pets in homes.  This partnership truly provides an important benefit to consumers,” said Jennifer Black-Glover, chief digital officer for Lumina Media.  “This important partnership with Trupanion will change the way people care for their pets — allowing coverage while pet owners work to figure out all the other things that go along with owning a pet. When it comes to medical insurance for pets, Trupanion is the undisputed leader enabling peace of mind when pet health care issues arise. We are thrilled to partner with Trupanion to accomplish this mission and provide this service.”

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“Through working with, we will be able to help more pets get the best care possible. The new pet finding site is user friendly making it easy for potential pet adopters to find the perfect pet for them, helping more cats and dogs find forever homes,” said Margi Tooth, head of marketing for Trupanion. 

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