Under a new license agreement, Pethealth Inc. will provide PetSmart Charities access to its animal shelter data, as well as technical and IT support, for analyzing trends in animal welfare throughout the United States.
The non-exclusive license runs through Dec. 31, 2011.
The data will come from Pethealth’s PetPoint animal management system, which is used by more than 1,200 animal welfare organizations in the United States and Canada. The Ontario-based company has aggregated data on more than 4.2 million animal intakes and 1.5 million pet adoptions since the product was first launched in March 2005.
PetSmart Charities will use the information to assist it in planning and evaluating its various programs to animal welfare organizations at city, state and national levels. The data will also help PetSmart Charities strategically grant funds and assess the impact of funding on saving the lives of homeless pets, said Susana Della Maddalena, executive director of PetSmart Charities.
Pethealth said it expects to generate a minimum of $400,000 over the life of the contract with PetSmart Charities.
“We are pleased to announce our partnership with PetSmart Charities,” said Mark Warren, president and chief executive officer of Pethealth. “They represent the first entity to partner with us on the non-insurance side of our business. This agreement confirms a position that we have long maintained that Internet-based software is the only management system through which data can be meaningfully aggregated and used to help support the ongoing endeavors of organizations, both for not-for-profit and for-profit, looking to improve the lives of animals in shelters and promote higher levels of adoption.”