How infographics boost veterinary practices' public relations and marketingSeptember 19, 2018Although infographics have been around for a while, many people aren't clear on what they are and how to use them. An infographic is a graphic display of data, information, facts, opinions, etc., intended to organize information in a visual, easy-to-digest manner to quickly and clearly help viewers understand the message. Often, infographics include photos, illustrations, statistics, and facts. Infographics actually have been around for centuries. No doubt you've seen them throughout your lifetime, you probably just didn't realize you were looking at one. One important infographic you likely encountered during your school years is the Periodic Table of Elements. Today, many businesses use infographics to share important information. They are ideal for the veterinary industry. Several of my Chicago-area clients used an infographic to help spread the word about the highly-contagious H3N2 Canine Influenza Virus when it first hit the United States in 2015. It was used by multiple veterinary clinics, local shelters, and news media, and was shared in print and via social media. It reached an estimated 100,000 people. This infographic was so popular that one of my colleagues discovered it at a local dog park. Someone, unknown to us, had likely come across the infographic …
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Generational differences and veterinary marketingOctober 17, 2017How does marketing in veterinary medicine relate to the man best known for his contributions to the science of evolution? Well, one of Charles Darwin’s principles of natural selection is that “a population will change over time.”
How to distinguish your vet practice to attract clientsApril 25, 2017Your clinic’s 2017 veterinary marketing plan should be well underway, but if your strategies are flat, here are four unique ways to get back on track.
7 low- or no-cost marketing strategies for your vet practiceFebruary 2, 2017Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it.
Marketing tips for all veterinary practitionersJune 20, 2016Bored by checks, balances and bottom lines? Got your debits and credits mixed up? Does the prospect of becoming a practice owner send you scurrying under the cramped corner counter you’ve been assigned as desk space?
